#неВІДаЗАРАДИ
for Durex and ANTIAIDS Foundation
#неВІДаЗАРАДИ
for Durex and ANTIAIDS Foundation
CHALLENGE
Durex announced its partnership with ANTIAIDS Foundation. The partnership involved donating UAH 1 from every sale of Durex condoms to the Foundation in support of its Mobile Clinics project. To draw people's attention to the important initiative, we had to create a hard-hitting advertising campaign.
SOLUTION
Durex announced its partnership with ANTIAIDS Foundation. The partnership involved donating UAH 1 from every sale of Durex condoms to the Foundation in support of its Mobile Clinics project. To draw people's attention to the important initiative, we had to create a hard-hitting advertising campaign.
Credits
Agency — Havas Engage
Kyrylo Chystiakov — Creative Director
Olena Honcharevska-Yukhova — Art Director
Kostiantyn Melnykov — Copywriter
Clever Studios — Production