#неВІДаЗАРАДИ
for Durex and ANTIAIDS Foundation

#неВІДаЗАРАДИ
for Durex and ANTIAIDS Foundation

CHALLENGE

Durex announced its partnership with ANTIAIDS Foundation. The partnership involved donating UAH 1 from every sale of Durex condoms to the Foundation in support of its Mobile Clinics project. To draw people's attention to the important initiative, we had to create a hard-hitting advertising campaign.

SOLUTION

Durex announced its partnership with ANTIAIDS Foundation. The partnership involved donating UAH 1 from every sale of Durex condoms to the Foundation in support of its Mobile Clinics project. To draw people's attention to the important initiative, we had to create a hard-hitting advertising campaign.

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Credits

Agency — Havas Engage
Kyrylo Chystiakov — Creative Director
Olena Honcharevska-Yukhova — Art Director
Kostiantyn Melnykov — Copywriter
Clever Studios — Production