Greenfield is one of the leaders in the Ukrainian tea market. The brand has a long and successful history, as well as high awareness and loyalty. The company traditionally chose TV as its primary communication channel, ignoring all the rest. Greenfield had no projects that would properly engage its audience and therefore was regarded as somewhat conservative.
During the cold season, we teamed up with Greenfield to present the Greenfield Cinematic Autumn campaign. Our goal was to remind the consumers about how important the feeling of home comfort and coziness is. While at it, we also introduced the brand's new offerings: English Edition, Grand Fruit, Floral Cloud, Spirit Mate, and Wildberry Rooibos.
As a part of the campaign, we set up a creative platform featuring a quiz for consumers titled ‘Ideal film for your evening’ and cinema ticket giveaway.
Agency — Forward Media
Anastasiya Lisnichuk — Senior Account Manager
Viktoria Stepanova — Digital Account Manager
Nataliya Kuzina — Head of Digital buying