We were to handle the launch of the largest Silpo chain supermarket, the interior design of which was inspired by the universe of Mavka. The Forest Song, a Ukrainian animation film.
On the day before the official opening, we held an invitation-only event for media outlets, partners, and Ukrainian celebrities. The teams of Silpo and Animagrad Studio (FILM.UA Group) gave a guided tour of the supermarket, presenting the fairytale universe of the film.
The official opening for everyone happened the next day. The visitors were greeted by actors dressed as the film's characters, a presenter and a DJ set. Entertainment abounded, too. We installed beauty spots and AR photo spots for visitors to make beautiful photos in the atmosphere of magic. Those who wanted to immerse themselves further took part in a wreath-making workshop.
Agency — Havas Engage
Anastasiia Honchar—Event Manager
Olena Honcharevska-Yukhova—Art Director