brand strategy and identity for metropole

brand strategy and identity for metropole

Challenge

Develop the brand identity which would resonate with contemporary dwellers of a large city. Metropole is the premium residential and office complex located in the city centre. It was important to highlight the modern spirit of architecture combined with the innovative solution the complex offers to its clients.

Solution

We’ve developed the ‘passionate about the city’ concept appealing to the desire of those who want to live in the place where all things happen. The brand identity is crafted in the style resembling Art Deco in some way. The campaign black and white images are assembled with the double exposition technique and portray individuals who literally reflect the beauty of the city they live in.

Credits:

Agency — Havas Kyiv Design
Mykhailo Holovachko — Head of Design