The customer needed help in keeping the lead in the online loans segment by offering exceptional loan terms amid the competitors revving up their media presence.
Instead of making a ‘run-of-the-mill campaign’ we came up with a sitcom about two friends: Taras-OK-guy and Sava-The-Amazing. The campaign became an enduring meme offline and online alike.
Agency — Havas Ukraine
Sergey Yaroslavtsev — Creative Director
Valentyn Bielienkov — Art Director
Dmytro Mamontov – Copywriter
Yuliya Korytska — Account Director