Moneyveo:
Taras-OK-guy
and Sava-The-Amazing

Moneyveo:
Taras-OK-guy
and Sava-The-Amazing

task

The customer needed help in keeping the lead in the online loans segment by offering exceptional loan terms amid the competitors revving up their media presence.

solution

Instead of making a ‘run-of-the-mill campaign’ we came up with a sitcom about two friends: Taras-OK-guy and Sava-The-Amazing. The campaign became an enduring meme offline and online alike.

Watch case

Credits

Agency — Havas Ukraine
Sergey Yaroslavtsev — Creative Director
Valentyn Bielienkov — Art Director
Dmytro Mamontov – Copywriter
Yuliya Korytska — Account Director