Moneyveo:
Taras-OK-guy
and Sava-The-Amazing
Moneyveo:
Taras-OK-guy
and Sava-The-Amazing
task
The customer needed help in keeping the lead in the online loans segment by offering exceptional loan terms amid the competitors revving up their media presence.
solution
Instead of making a ‘run-of-the-mill campaign’ we came up with a sitcom about two friends: Taras-OK-guy and Sava-The-Amazing. The campaign became an enduring meme offline and online alike.
Credits
Agency — Havas Ukraine
Sergey Yaroslavtsev — Creative Director
Valentyn Bielienkov — Art Director
Dmytro Mamontov – Copywriter
Yuliya Korytska — Account Director