moneyveo
campaign
with uncle
zhora

moneyveo
campaign
with uncle
zhora

Challenge

Moneyveo is the leader of the online loan segment. However, the payday loan market is growing, and the competition is already hot on the service’s heels. We created a campaign to show how easy it is to get a payday loan for any purpose online and anchor Moneyveo as the go-to payday loan service in consumers’ minds.

Solution

We came up with a music video about people’s problems and how payday loans can solve them. The melody is a real earworm with the brand’s name echoing like a refrain, and sexy PJs in brand mascot masks are something that sinks in on a subconscious level.

Watch case

Credits

Agency — Havas Ukraine
Sergey Yaroslavtsev — Creative Director
Valentyn Bielienkov – Art Director
Dmytro Mamontov – Copywriter
Yuliya Korytska – Account Director