Moneyveo is the leader of the online loan segment. However, the payday loan market is growing, and the competition is already hot on the service’s heels.
We created a campaign to show how easy it is to get a payday loan for any purpose online and anchor Moneyveo as the go-to payday loan service in consumers’ minds.
We came up with a music video about people’s problems and how payday loans can solve them. The melody is a real earworm with the brand’s name echoing like a refrain, and sexy PJs in brand mascot masks are something that sinks in on a subconscious level.
Agency — Havas Ukraine
Sergey Yaroslavtsev — Creative Director
Valentyn Bielienkov – Art Director
Dmytro Mamontov – Copywriter
Yuliya Korytska – Account Director