Rozetka is Ukraine’s №1 e-commerce platform. In 2016, Rozetka became an online supermarket. Because of Rozetka’s history, however, consumers perceive it as a consumer electronics retailer that has nothing to do with other product categories.
Since the name was the main problem, we suggested going with a descriptor. However, in the case of Rozetka, it would have been the longest word out there because of how vast its offering is.