Rozetka is one of the leading e-commerce brands in Ukraine and an online shop that sells all categories of goods, including clothes. However, people came to see it as a go-to place for buying consumer electronics. Meanwhile, Rozetka’s Fashion section features brands not even officially represented in Ukraine.
We created a campaign to draw attention to the Fashion section on Rozetka. The communications emphasized that shopping for clothes there is not unlike shopping offline: you can browse, find the clothes you’ve been looking for, and even shop for entire looks.
A swipe came to symbolize effortless flipping through an online shop’s collection—we recreated it in real life—in a couple of moves, looks gradually change to match the occasions. It’s a kind of magic, isn’t it? Or is it?