Redesign
and launch of Sedafiton

Redesign
and launch of Sedafiton

CHALLENGE

Any product category in the pharmaceutical market is full of competing offerings. Therefore, pharmaceutical brands are in dire need of creative solutions that would boost sales.

SOLUTION

Capitalizing on our team's 360° marketing expertise, we joined forces with Havas Ukraine to come up with a creative video concept and the strategy for its placement on the media. Selecting the most heart-warming moments from broadcasts, our team integrated Sedafiton into TV content to match the behaviour of different target audience groups.

Watch case

Credits

Agency — Forward Media
Maksym Len — Media Director
Yana Daragan — Buying Director
Serhiy Yaroslavtsev — Creative Director, Havas Ukraine
Yulia Koritska — Account Manager, Havas Ukraine