Develop a new brand for the dry cleaner service: eco-friendly, highly innovative, and completely differing from the market competitors.
We developed a one-line strategy for the new brand: ‘Look at the things the other way’. It gave an impulse for everything else. The brand was named Vesch (The Thing) which sounds unlike anything else among the competitors and at the same time, relates to the industry. Based on the strategy, we developed the new identity and launched the campaign.
Agency — Havas Kyiv Design
Mykhailo Holovachko — Head of Design