Visa became the official partner of FILM.UA, supporting the film The Rising Hawk. The project needed a creative promotional campaign to draw Ukrainians' attention to the film.
We decided to draw inspiration from Visa's slogan ‘Everywhere you want to be’ and created a campaign, which let anyone step into the shoes of a character in The Rising Hawk and even compete for actually taking part in its shooting. For this, people needed to visit the website, read the director's comments, connect with the character and record an inspired monologue for the contest jury to review. Over 230 videos were submitted, and the winner will be given a part in one of FILM.UA's new film project.
Agency — Havas Engage
Kyrylo Chystiakov — Creative Director
Nataliia Kovtun — Account Director
Olena Honcharevska-Yukhova — Art Director
Kostiantyn Melnykov — Copywriter